Gaia GM 50
SONY spark
Johnnie Walker joker
Peugeot 9007
Peugeot HV
Peugeot RCC
Michelin 3C
Michelin MSP
Audi a-fly
Audi Big Wheel
Audi hTC
Electrolux Smiley
Electrolux H.P.C
Flow
Abarth 205
BMW zed
Michelin H_ster
Locust
Peugeot Roodster
A1 gp

Motor Trend International Design Contest 2004 -
design a vehicle for a non-automotive company

Joker is a new roadster for the famous whisky brand Johnnie Walker. It is a traditional company and process to create something very good.

For this reason Joker follows the traditions laid by the famous english roadsters of the 50s and 60s. It has the same proportions: long nose and the cabin placed at the back. The details also show the traditions with the spider-wheels and the classic-shaped head- and taillights.

The interior is also based on the original ones, with the simple wooden dashboard, and the many counters inserted into it. The rollbars are also the frame of the seats.

Joker is a modern vehicle which follows the traditions and so it is a good car for a company based on traditions.